The IG Metall formulates 13 core tasks for its members and employees in order to improve their administrative office work. In order to complement the internal communication measures with an animated video, move & shoot is commissioned with the conception and realisation. The result is a five-minute animated film that is used as a tool for internal communication in all administrative offices of IG Metall, on mobile phones or laptops.

Concept | MotionDesign | Film

In cooperation with the Berlin agency KP, we develop the idea of presenting complex or multi-layered facts through the combined animation of word and pictogram. In this way visual anchors are set and the identification of the 13 focal points is facilitated.