Concept | 3D | Film | MotionDesign
Development & implementation of a cross-product visual design that incorporates the company’s new CI. The idea was to create a unique visual language for the presentation of the products. The main work was the realization of the products as 3D models and their usability for print, web & film.
12 different Mounting Systems products had to be created as 3D models. Two objectives were pursued in the development and rendering process: On the one hand, the aim was to create images that were as realistic as possible, and on the other to create a unique look. The implementation in the „clay look“ is mainly used in product animations. The new CI is used worldwide in print, film and trade fair campaigns.