Concept | MotionDesign | Voice Over
Client: Deutsches Ärzteblatt
Agency: Bock & Gärtner
Voice Over: Ulrike Sophie Kapfer
A combination of a short description of the most important functions and an advertising film for the new tablet app of the German Medical Journal. The teaser is intended to make more than 70 thousand doctors in Germany want to use the app and read the Deutsches Ärzteblatt on their tablet.
We were commissioned to present the most important functions of the app in an entertaining advertising trailer. Together with Timo Bloess from the agency Bock & Gärtner and the editor-in-chief of the German medical journal Michael Schmedt, we sketched the most important contents and created a first storyboard. Timo Bloess provided the corresponding texts for the voice over, which were recorded by Ulrike Sophie Kapfer in the studio. The special features of the tablet app are above all its excellent clarity and the fast and delay-free loading times. With an app that can fall back on several years of magazines, periodicals and brochures, this is an enormous achievement.
The Deutsches Ärzteblatt is one of the most important sources of information on medical and health policy issues for doctors and the highest-circulation medical journal in Germany. It is published by the Deutscher Ärzteverlag and published by the Bundesärztekammer and the Kassenärztliche Bundesvereinigung. With over 350,000 copies sold in the quarter, it was time to launch an innovative and intuitive app for tablets.